Paul has been around for a while I was a big fan of their Vbrakes, and levers back when I had no disc brake tabs on my bike. It just seems that this company has never strayed from keeping their product line simple and clean. They even have some "new" solutions that I haven't seen from them, they are doing a great job. Go support them.
seat post clamp/ integrated cable stop
old favorite, thumbies workes with SRAM RED
gorgeous dropouts, and some cool light mounts
this locking wrench is awesome and even has replaceable tabs if you break out the bulk arms
other randoms from Paul's booth